*When establishing a business, it is important that all communications are well coordinated and that the message of the organization is presented consistently
Basic stationary package includes:
- Business card
- Letterhead and
- Envelope
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Business Card- When you hand someone your business card, they will form an immediate opinion about your company. It says something about your company--its mission, culture, and goals.
-Everything from the COLORS, FONTS, the TEXTURE, SHADE, and GLOSS OF THE PAPER you print on says something about you.
Includes...
-logo #1
-company name #1
-employee name #2
-title #3
-phone number ITALICIZED
-fax number ITALICIZED
-email address BOLD
-company address
-web address BOLD
*Visual hierarchy is very important!!
Design tips:
+Must be 2" x 3.5" (fits in a wallet size)
+Margins about 1/4" (0.25) or 1/8" (0.125)
+Horizontal OR vertical orientation
+Check for accuracy
+Check for unity...continuity among other pieces
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Letterhead- A printed piece of paper used to send letters, memos, etc.
-Generic to the company
-Make sure there is plenty of blank space for actual text! 2/3 to 3/4 of it~ (A watermark is okay to include in a large size)
Typically includes...
-logo BIG AND PROMINENT!
-company name
-company address
-phone number
-fax number
-web address
Design tips:
+In the United States, it must be 8.5 x 11
+Must be vertical/portrait orientation
+Must leave room to write the letter, memo, etc. Big empty space in the middle!
+Check for accuracy
+Check for unity...continuity among other pieces
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Envelope- The packaging that contains the letter/form when being mailed
-Standard #10 envelope
-Expensive to print all the way to the edges of an envelope
Typically includes...
-logo
-company name
-company address
Design Tips:
+Must be 9.5" x 4.125"
+Horizontal or vertical orientation
+Must leave room for recipient's address and stamp
+Check for accuracy
+Check for unity...continuity among other pieces
---
Letterhead- A printed piece of paper used to send letters, memos, etc.
-Generic to the company
-Make sure there is plenty of blank space for actual text! 2/3 to 3/4 of it~ (A watermark is okay to include in a large size)
Typically includes...
-logo BIG AND PROMINENT!
-company name
-company address
-phone number
-fax number
-web address
Design tips:
+In the United States, it must be 8.5 x 11
+Must be vertical/portrait orientation
+Must leave room to write the letter, memo, etc. Big empty space in the middle!
+Check for accuracy
+Check for unity...continuity among other pieces
---
Envelope- The packaging that contains the letter/form when being mailed
-Standard #10 envelope
-Expensive to print all the way to the edges of an envelope
Typically includes...
-logo
-company name
-company address
Design Tips:
+Must be 9.5" x 4.125"
+Horizontal or vertical orientation
+Must leave room for recipient's address and stamp
+Check for accuracy
+Check for unity...continuity among other pieces
---
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