Message- The idea that the designer wants to visually get across (to his/her target audience)
Work ethic- Helpful habits, including responsibility for actions, thoughts, and deadlines, listening to others' ideas, keeping organized, keeping a positive attitude, using time wisely, and being an honest worker
Employability skills- The skills that are of great use for any person wanting to get a job, specific to his/her profession or not; includes commitment, contribution to the company, going with the flow of business changes, and being able to progress with the enterprise
20/20 Rule- Work at the computer for twenty minutes, then look away for the next twenty seconds, twenty feet away, so your eyes do not get damaged
Right-To-Know Laws- The right of a citizen/ employee to know the dangers and hazards that they may experience in their daily life
icon- A simple picture graphic used to illustrate something
vector-based graphics- A form of graphics that uses line and shape to create an image that can be stretched or compressed to any size without ruining the quality of the image
specs/specifications of a project- The basic "rules" to follow while completing an assignment (ex. paper size, colors to be used, tools to be used)
dialog box (within an application)- Predetermines the size of the illustrator art board, page orientation, title of the file, and other basic document procedures
palette (within an application)- (Sometimes in the form of a pop-out box) All the possible color fills or outlines; can also be the color scheme of a piece
guidelines- Either the directions to follow on an assignment, or the lines that can be created with the Adobe Illustrator ruler to show the boundaries of your work, only while editing. They are not seen when printed or when the work has been completed
extensions- The end of the document title, which specifies where the document was made or in what format it is saved in (.png, .ai, .jpeg, etc...)
contextual menu- Pop-out menus that contain specific things depending on the situation that help make whatever task you are doing easier
clipping mask- A tool on Adobe Illustrator used to basically "clip" a specific section of the document. It hides whatever should not be seen, but does not delete the hidden work
hue- The color itself
primary colors- Blue, red, and yellow; they are the three colors used to make other colors, and cannot be made by other colors
secondary colors- Violet, orange, and green; created by the mixing of two primary colors together
tertiary colors- Red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet; created by mixing a primary color with a secondary color
neutral colors- Colors not on the color wheel; very low in saturation (intensity) and help balance out brighter colors and put the focus on those objects
continuous tone image- An image where all colors, their shades and tints, as well as all the shades of grey, can be represented; there is no limit, practically
resolution- A pixel count in a digital piece, pixel columns by pixel rows
file size- The amount of disk space used by the file, and how much information is being stored; the larger the resolution, the larger the file size and may be affected by color, size of document, and number of layers
typography- The usage of typefaces to express an image/message
typeface (font)- Visual symbols to make up the image/message
serif- The line used to finish off a letter (the main stroke) at the top or bottom of a line (or both..)
body type- The type size (4-12 points) used for long text passages
display type- The type size (normally more than 12 points) used for headlines, subheadlines, etc.
reverse type- Light/white colored type against a dark/black background; sometimes difficult to read if too small of a body type
point size- 72 points/inch; 12 points in a pica
ligatures- The connection of type, in this case
ampersand- The symbol/shortcut type for 'and'; '&'
small caps- Referring to type, small capitals are capital (uppercase) letters that balance evenly with lowercase letters so that they do not stand out as prominently
lowercase- The smaller of the typed letters in comparison to UPPERCASE (capital letters)
uppercase- The larger of the typed letters that LOOK LIKE THIS! :-)
flush left- All text aligned to the left (most common alignment)
flush right- All text aligned to the right
centered- Each line of text is centered and aligned on one line (formal, not often used)
justified- All text aligned to both left and right margins (magazines, newspapers, do not use casually)
small caps- Capital letters that do not go above the waist line
leading-Space between different lines of text
margins- The space between the edge of the paper to the workspace
kerning- Allows editor to adjust space between each individual character (left to right)
tracking- Allows editor to adjust space between a whole area (not just two characters) (left to right)
horizontal scale- Stretches characters horizontally
vertical scale- Stretches characters vertically
skewing- False italics
concept- An idea; something formed in one's mind
final product- The end results
thumbnail- A quick sketch to get thoughts out on paper (before they are forgotten!)
initial cap- A larger, decorative capital letter at the beginning of text/paragraphs
And now for some wise words from your blogger, Melanie Ng:
flush right- All text aligned to the right
centered- Each line of text is centered and aligned on one line (formal, not often used)
justified- All text aligned to both left and right margins (magazines, newspapers, do not use casually)
small caps- Capital letters that do not go above the waist line
leading-Space between different lines of text
margins- The space between the edge of the paper to the workspace
kerning- Allows editor to adjust space between each individual character (left to right)
tracking- Allows editor to adjust space between a whole area (not just two characters) (left to right)
horizontal scale- Stretches characters horizontally
vertical scale- Stretches characters vertically
skewing- False italics
concept- An idea; something formed in one's mind
final product- The end results
thumbnail- A quick sketch to get thoughts out on paper (before they are forgotten!)
initial cap- A larger, decorative capital letter at the beginning of text/paragraphs
And now for some wise words from your blogger, Melanie Ng:
